A.   The older generation is wealthy and looking for more traction with younger generations, especially grandchildren.

B.   Young people are looking for volunteering opportunities, rewards for good study habits and a little pocket money.

Trends in  society  - The Generational Eco-System

Baby-boomers (born after World War 2)

have financial capital, home ownership and retiring with good assets and pensions. Idealistic and uncynical, this was the generation that fought the cold war and smashed down the Berlin War.


Generation X (born between the early 1960s and the early 1980s)

Financial pressures, time pressures, focused on children’s education. They have spent too much of their adulthood sitting around in coffee shops trying to solve the world’s problems. And failing.

Self-help books line their shelves and and they are burdened with an almost permanent state of anxiety – social and financial.

Generation Y (born between about 1980 and 2000)

Weak job opportunities,  low cash flow.  The selfie generation is happy to share their entire life on-line.

Generation Z (born since just before the start of the Millennium)Tech. savvy teenagers.  Treasure education and volunteering. They are smarter, safer, more mature and want to change the world.